Jean Martyn from Brewood South Staffordshire connects to the Britain’s Got Talent public

So Britain’s Got Talent is over for another year, and last night saw our own local regional representative Jean Martyn from Brewood South Staffordshire come 10th.


The publicity machine of the Britain’s Got Talent show seems to have done the trick again this year, with stories leaked to the press of a fix, and secret grooming for stardom - you do wonder how much of it is actually media generated or self generated.


Throughout the series Jean from Brewood South Staffordshire seemed to have managed to connect to all the judges as they liked her happy smiley face and the enthusiasm in wish to perform and entertain through her playing of the keyboard.


Indeed she seemed to have done the same with the public during the week as they voted in high enough numbers for Jean to make it to the final.


Jeans progress throughout the show demonstrated what can happen if you connect with those that matter, namely the judges and the public.


Just think what could be done by a business in being able to connect to their customers and suppliers.


Of course the comparison of Britain’s Got Talent to running a small business is worlds apart, as not every business has the right contacts, the money and the investment, plus the huge machine and mechanics needed to run such a show.


But there are elements which could be copied and utilised to help make a local small business move further than they otherwise would.


Whether you realise it, in part the success in both Britain’s Got Talent and of a small business is achieved on being able to connect through a story.


The contestants of Britain’s Got Talent connect by talking and demonstrating how they have overcome adversity or disabilities to express through dance, or how they practice in parks and stairwells of flats, so as not to get caught up in unruly behaviour.


In fact each and every contestant is shown as having a story – so you could be forgiven for thinking that the actual show you were watching was Britain’s Got A Story.


In business it’s exactly the same, although as said before but nowhere as nearly on large a scale, with some examples being:-


Local businesses nearly always seem to try and do their business promotion on the back of charities, tying in on how they’ve had the need to call on such charities for help, assistance and support.


Or how businesses has started as a result of total desperation, the business owner needing to do something after being made redundant, or changing their live style after ill health and so on.


A story can be a good way to market and connect your business, but you have to be ever so careful that it does not look like ‘same as’ all the time…..i.e. same as 1,000’s of other businesses stories.


You also have to be careful that the aim of your story is NOT to make people feel sorry for you as that will not provide business longevity - also any negative revelations later will have a drastic negative impact.


You especially have to be careful and remember that even a good story does not make the business work, whilst it may help in its promotion; the business still has to produce a good service, good products, value for money in fact all the elements that would make a business or consumer return again and again.