Innovation shines for Birmingham companies at world-class CWM FX London Boat Show

Published
22/01/2015

The 61st annual CWM FX London Boat Show drew to a close on Sunday (18 January 2015) celebrating pioneers, adventurers and innovators.  The world-class Boat Show was packed with global debuts of boats and products and the latest in marine innovation and attracted 92,288 visitors.

Visitors were impressed by the breadth of the Show’s 400 exhibitors which included three local marine businesses from Birmingham. With the Show’s fresh thinking and new visual attractions adding another dimension to this iconic event, such as the Show Entrance complete with Rain Curtain, the 4D Experience and the Datatag Lab, these companies reeled in business successes.

Birmingham-based exhibitors, Excel Boats, Shawbury Vintners and Fire Monkey Products, were at the Show to bring home a small portion of the £229.7 million produced by the West Midlands’ leisure marine industry (7.8% contribution to UK industry)*.

During the Show there was a royal visit from HRH The Princess Royal and famous faces including star of Public Preview Day Nicole Scherzinger who launched Sunseeker’s new 57 Predator, Sir Ben Ainslie and recently crowned Yachtsman of the Year winner Sir Robin Knox-Johnston.  Paralympic gold medallist Helena Lucas joined former weather presenter Penny Tranter at The Datatag Lab whilst Michael Buerk, Nick Knowles, Rupert Grint were all spotted enjoying the Show.  Title sponsors CWM FX welcomed players and management from Wigan Warriors and boxing icons Barry McGuigan, Carl Frampton and others from the CWM Cyclones.

The Watersports Pool saw 1000 visitors get active on the water with Rockley, the Ben Ainslie Racing stand proved to be one of the most popular destinations and there were plenty of activities for families to do from Musto’s winch grinder to Neilson’s surf simulator, RYA’s RIB challenge to a brand new 4D sound to light Vibro dance floor from Landau UK.

Murray Ellis, Managing Director of the CWM FX London Boat Show said: “We have enjoyed a world-class Show with many of the world’s best brands from the marine industry.  Visitor feedback has been really positive, the new creative giving the Show a strong identity has been very well received, there’s been positive energy creating a fantastic atmosphere which have contributed to good sales.”

Craig Droste, General Manager of title sponsor CWM FX added: “The CWM FX London Boat Show has been a great success and we would like to thank everyone included for their exceptional hard work and dedication.  We are very proud to have made our mark in the marine sector and look forward to furthering our relationship with the London Boat Show in the coming years.”

Next year’s London Boat Show takes place from 8-17 January 2016 at ExCeL London.